From a Fortune article by David Kirkpatrick: Fortune.com - Fast Forward - I Get By With a Little Help From My Friends of Friends of Friends: "There may be a new kind of Internet emerging--one more about connecting people to people than people to websites. The blog phenomenon, where blogs link to blogs, is another aspect of this same trend. Mark Pincus, an investor in Friendster and founder of Tribe.net, calls this the early phases of the 'peopleweb'--a user-controlled network of identities and relationships that transcends any one site or company. How that web will take shape remains murky, but in the explosive growth of social networking we are surely seeing the future, using the Net to connect people with bonds of trust and friendship--and maybe sex. "

As I highlighted in a post below, it's the communication, not the content.